PELLE

CEO

I´m Pelle Höckerbo and I´m the CEO of Outmeals. In this moment I am 44 years old and have during my entire working life in some aspect been had a job related the outdoor way of life. 1995 I started my military career as a recruit and was a fulltime army officer until 2007 when I cofounded Svenska militär restauranger (Swedish military canteen services, SFAB) and started working as a key account manager there. Within that job I started developing military ration concepts along with producers and the Swedish armed forces. I live and work in Varberg located on the Swedish west coast and I´m married with three kids. My kids are our company’s toughest test persons and they always speak their minds.

What are my interests? My passion for outdoor activities is greater than I have time for, but I try to at least a couple of times per year get the possibility to go on some micro adventures. I actively choose to spend as little time as possible at hotels on business trips and instead I sleep in a tent when I´m on traveling foot, something I can really recommend  

If i have to choose a season to spend in the wildlife I would have to go with the winter, the challenge of the elements that time of year does the outdoor life more active which I just truly love and are passionate about.

E-mail: pelle@outmeals.se
Telephone: +4676 – 775 60 05